Barcelona’s on Tuesday announced Spotify as their main sponsor this summer, in a deal that includes the naming rights to Camp Nou for the first time. The agreement will see Barca’s men’s and women’s teams bear the music streaming service’s logo for the next four years, as well as naming the club’s iconic 100,000 capacity stadium. Neither Barcelona nor Spotify confirmed the financial details of the deal, but sources say the deal would be worth three hundred and seven million Dollars.
Barcelona’s existing shirt sponsorship deal with the Japanese e-commerce firm Rakuten is due to expire this summer. The partnership agreed in 2017, initially for a four-year term was worth up to 60 million Euro a season, and extended for an extra year under new reduced terms last year due to the impact of the coronavirus pandemic.
Chidozie Chima | August 16, 2024
